Water Contamination and High Disposable Incomes Create Significant Growth Potential in the Indian Residential Water Treatment Systems Market – Finds Frost & Sullivan

MUMBAI, India, January 20 /PRNewswire/ — The growing residential water
treatment systems market in India, estimated to have a potential of nearly
INR 15 billion, has new participants vying with well-established participants
for a slice of this lucrative market. Contaminated water is still a menace in
India, with scant regard for environmental standards and the inability of
cash-crunched municipalities to effectively treat the piped potable water
supplied to consumers. To add to consumers’ water woes, naturally occurring
salts and metals in the water are compelling them to purchase and use
point-of-use water treatment systems.

New analysis from Frost & Sullivan (http://www.environmental.frost.com),
Strategic Analysis of the Indian Residential Water Treatment Systems Market,
finds that the market earned revenues of INR 16486.00 million in 2007 and
estimates this to reach INR 41202.50 million in 2012.

If you are interested in a virtual brochure, which provides
manufacturers, end users, and other industry participants with an overview of
the strategic analysis of the Indian residential water treatment systems
market, then send an e-mail to Ravinder Kaur/ Nimisha Iyer, Corporate
Communications, at ravinder.kaur@frost.com/ niyer@frost.com, with your full
name, company name, title, telephone number, company e-mail address, company
website, city, state and country. Upon receipt of the above information, an
overview will be sent to you by e-mail.

“Indians have become more health and hygiene conscious with a growing
awareness that mere boiling of water is not enough to remove dissolved salts
and metals detrimental to their health,” says Frost & Sullivan Industry
Analyst Sasidhar Chidanamarri. “UV-based systems which dominated the market
earlier are now being overtaken by reverse osmosis (RO)-based systems, which
are growing at a significant pace.”

The point-of-use counter tops system goes a step ahead with its purifying
abilities, by removing microbes and dissolved contaminants, compared to the
conventional ceramic/candle/drip filters. As a result, this market is
attracting new participants. The market for traditional candle filters was
already hit by the ultraviolet-based systems and now, the new RO-based system
is expected to snuff out whatever remains of the candle filter market.

On the other hand, there is a dearth of timely and efficient after-sales
support in both the organized and unorganized segments. Several small and
regional participants, especially, lack quality and reliability, though their
products are inexpensive. There should be greater focus on after-sales
service and personnel training to efficiently handle consumer complaints.

Strategic Analysis of the Indian Residential Water Treatment Systems
Market is part of the Environmental Growth Partnership Service program, which
also includes research in the following markets: waste management services,
water and wastewater treatment equipment, and air pollution control
equipment. All research services included in subscriptions provide detailed
market opportunities and industry trends that have been evaluated following
extensive interviews with market participants. Interviews with the press are
available.

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best in class positions in growth, innovation
and leadership. The company’s Growth Partnership Service provides the CEO and
the CEO’s Growth Team with disciplined research and best practice models to
drive the generation, evaluation and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 31 offices on six continents. To join our Growth Partnership,
please visit http://www.frost.com.

Strategic Analysis of the Indian Residential Water Treatment Systems
Market, P221

    Contact:

    Ravinder Kaur
    Corporate Communications - South Asia
    P: +91-44-42044760
    F: +91-44-24314264
    E: ravinder.kaur@frost.com

    Tanu Chopra
    Corporate Communications - Middle East
    P: +91-22-4001-3437
    F: +91-22-2832-4713
    E: tanuc@frost.com

    Nimisha Iyer
    Corporate Communications - South Asia & Middle East
    P: +91-44-4001-3404
    F: +91-22-2832-4713
    E: niyer@frost.com

   http://www.frost.com

[Via http://www.prnewswire.com]

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