Major Breakthrough Announced With iCrete’s Patented 100-Year Durable Concrete Mixes for All Infrastructure Including Road Systems, Bridges, Ports and Dams

LOS ANGELES, Dec. 16 /PRNewswire/ — iCrete, the world’s premier concrete
technology company, announced today the availability in North America and the
Middle East of customized and patented high-performance concrete mixes
designed for infrastructure use worldwide. iCrete Global 100 concrete mixes
will dramatically increase to a century or more the lifespan and durability of
major public and private infrastructure projects — from road systems to
bridges, ports, dams, and other vital high-use high-traffic public facilities
and venues.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080729/LATU051LOGO)

iCrete’s newest and highly durable concrete mixes will feature a minimum
100-year design life that can also substantially reduce the price, greenhouse
gases and the carbon footprint of concrete by as much as 40 percent. iCrete
Global 100 is the first mix design that can meet all industry and governmental
standards worldwide, while saving nations around the world billions in
construction spending.

iCrete licenses its technology to local ready mix producers worldwide.
Its new iCrete Global 100 mixes, developed in North America, are immediately
available there and in the Middle East. They will be available in Latin
America, Central Asia, and Europe in the second quarter of 2009.

Said Chief Executive Officer Juan Carlos Terroba: “We are particularly
pleased to offer this immediately in the Gulf region where work is already
underway on the world’s tallest superscraper buildings and green megacities in
Abu Dhabi, Saudi Arabia, Qatar and elsewhere across the Middle East. We are
already in discussions with similar projects in Panama, Hong Kong and other
world capitals where cost, durability, and environmental footprint are
important factors.”

Added Terroba: “Public infrastructure is at the economic foundation of the
world. It is unacceptable that most public installations and structures last
only an inexcusably short 30 to 40 years and those that last longer are left
standing only by an Act of God. iCrete developed our Global 100 mixes so
that infrastructure worldwide — from Abu Dhabi to Beijing, Washington D.C. to
Delhi, London to Panama City — will last 100 years and more, while respecting
the environment.”

ABOUT iCRETE

iCrete is a provider of concrete technologies to the construction
industry. iCrete’s mission is to elevate the construction and concrete
industries to a new standard of profitability, standardization, and
environmental stewardship. iCrete’s core business is licensing the iCrete
system, a mix design and quality solution for concrete producers, which is
transforming the way ready mixed and precast concrete is designed, produced
and used worldwide. Visit us at http://www.icrete.com on the Web.

     CONTACTS

     For iCrete
     Steve Solomon
     ssolomon@rubenstein.com
     +1-212-843-8042

[Via http://www.prnewswire.com]

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