EcoChip 2009: Semi CEOs East, Rodgers and Halla Take a Stand on Energy and the Economy

MOUNTAIN VIEW, Calif., Dec. 16 /PRNewswire-FirstCall/ — At a media
roundtable held at Actel Corporation, Silicon Valley CEOs John East of Actel
Corporation (Nasdaq: ACTL), T.J. Rodgers of Cypress Semiconductor Corporation
(NYSE: CY) and Brian Halla of National Semiconductor (NYSE: NSM) shared their
provocative thoughts and insights on the environmental and economic challenges
facing the world. All three CEOs, who have focused their companies on
power-saving technologies, were in agreement that the innovation inherent to
Silicon Valley was key to solving the energy crisis and building the
foundation for a sustainable future. The trio called on other high-tech CEOs
and entrepreneurs to focus their R&D and investments on solving the crisis,
which would eventually fix our ailing economy. The CEO remarks are available
now for viewing on YouTube:

    Introduction and John East remarks:

T.J. Rodgers remarks:

Brian Halla remarks:

“We should invest in new innovation, not old innovation,” Halla said. He
went on to list new energy ‘megatrends’, adding that semiconductor
technologies are now, more than ever, enabling new power-wise products. These
include portable medical devices, battery management devices for electric cars
and solar panels, among others.

Rodgers unveiled a new smart thermostat application created by Cypress’
new Envirosystems division and called the valley to action saying, “We need
10,000 other ideas like this to solve the energy crisis.”

Meanwhile, East said, “We can solve a lot of these problems because the
technology is here.” He expressed, however, some frustration over the slow
adoption of alternative energy and redefined a new spending metric. He said,
“The U.S. spends one bailout annually ($750 billion) to import oil and the
Iraq war has so far cost the equivalent of a trillion dollars, or roughly four
bailouts. Add all that up and we could end the recession.”

For more information, please contact Anna del Rosario at



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: