Planet Green Announces Partnership With Leading Environmental Action Organization the Natural Resources Defense Council

SILVER SPRING, Md., Dec. 10 /PRNewswire/ — Planet Green, Discovery Communications’ multiplatform environmental initiative and leading non-profit environmental organization the Natural Resources Defense Council (NRDC) today announced plans to join forces on a broad range of activities and initiatives including grassroots community outreach, public affairs and content creation.

“NRDC has taken a leadership role across the spectrum of environmental stewardship, from the water we drink to the fuels we use, to the protection of our fragile ecosystems,” said Clark Bunting, President Discovery Emerging Networks. “NRDC is an important addition to Planet Green’s distinguished group of partners as we work together to inform, engage and inspire people to create a positive and lasting legacy for the planet.”

“Discovery’s Planet Green has become a critical voice for the solutions to our most pressing environmental challenges,” said Frances Beinecke, NRDC president. “NRDC’s scientists, lawyers and advocates look forward to working with Planet Green on the frontlines of today’s most important environmental battles. Together we hope to make the world a healthier and more sustainable place for all.”

Working with NRDC and its extensive network of resources, activists and experts, Planet Green will leverage its 24-hour television channel, marketing, digital media and education platforms to raise awareness for the critical issues facing the planet today and to highlight action-based solutions and initiatives. NRDC joins Planet Green’s group of non-profit partners in this endeavor, including Ashoka, Earth Pledge, Earthwatch Institute, Environmental Media Association (EMA),Global Green USA, Green Belt Movement, Global Inheritance, National Wildlife Federation (NWF), Oceana, Ocean Conservancy and The Nature Conservancy.

About Planet Green

Planet Green is Discovery Communications’ global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour lifestyle and entertainment network in more than 50 million homes as of June 4, 2008. Planet Green is the multiplatform media destination with a mission. It’s the center for the new green conversation, speaking to people who want to understand green living and to those who truly want to make a difference in meeting the critical challenge of protecting our environment. Planet Green’s unique content, tools and information will enlighten, empower and most certainly, entertain. Planet Green is now available in high definition on Planet Green HD. Planet Green’s platforms include leading eco-lifestyle website TreeHugger.com and the solutions-oriented PlanetGreen.com.

About NRDC

The Natural Resources Defense Council is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.2 million members and online activists, served from offices in New York, Washington, Chicago, Los Angeles, San Francisco and Beijing. NRDC’s online platforms include the issue-oriented main website NRDC.org, green living and family website SimpleSteps.org, pet-lover website GreenPaws.org, and breaking news blog, Switchboard.

[Via http://www.prnewswire.com]

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