ElcaMedia Wins Summit International Marketing Effectiveness Award 2008

HOOFDDORP, The Netherlands, December 10 /PRNewswire/ — A sustainability
report made from recycled waste and embedded with wildflower seeds has won
one of the world’s most prestigious marketing prizes. Multinational Marketing
Communications agency ElcaMedia (http://www.elcamedia.com) received ‘Best of
Category: Green Marketing’ for its ‘Green Book’ – developed for one of their
clients (Desso) – at the Marketing Effectiveness Awards 2008 of Summit
International (SIA)

The biodegradable brochure caught the eye of the judging panel at SIA for
going the extra green mile to communicate Desso’s commitment to corporate
responsibility. Made from 100% post consumer waste, the brochure is bound
with biodegradable thread and printed with water and soya based ink. The
‘treeless’ book is also embedded with seeds and, after reading, can be
planted to decompose and grow into a beautiful carpet tile of wildflowers.

Open to large and small agencies worldwide, in-house departments and
alike, the Summit accolade breaks the mould of advertising awards by not
looking simply at sales. Instead, the judges evaluate how effectively the
material influences the consumer’s knowledge, attitudes and beliefs.
Furthermore, SIA has a ‘blind judging’ policy: the names of the entrants are
withheld from its panel of experienced marketing executives and creative

Throughout its fifteen-year history, SIA has established itself as an
authority in the field of creative and communication excellence.

Companies and individuals from more than 50 countries and five continents
participate in its awards programmes. ElcaMedia is also the World’s first and
only Marketing company having Marketing Consultants trained and certified by
EPEA and Michael Braungart for Cradle to Cradle.

About ElcaMedia

ElcaMedia is a specialist marketing communications agency working for
clients in B2B based primarily within Europe, the Middle East and Africa. Its
experienced team is multinational and multilingual, and the agency is
globally active across a wide range of industries.

Headquartered in Hoofddorp, The Netherlands, ElcaMedia also has offices
in Koln – Germany, Dubai – U.A.E. and Cape Town – South Africa.

Services include: brand and marketing strategy; advertising campaigns;
brand management; corporate identity development; product launches and other
marcom activities. ElcaMedia is the World’s first and only Marketing
Communications company having Marketing Consultants trained and certified by
EPEA and Michael Braungart for Cradle to Cradle. For more information visit:
http://www.ElcaMedia.com. or http://www.EnableMore.nl

[Via http://www.prnewswire.com]


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