First Juice(R) Organic Juice Beverage for Toddlers Now Has the PTPA Media Seal of Approval!

RANDOLPH, N.J., Dec. 8 /PRNewswire/ — First Juice(R) has received a 2008
PTPA Media Award (Parent Tested, Parent Approved) and was recognized in the
PTPA Green Category as well. PTPA Media’s mission is to discover and appraise
new products designed for children and families. Winners of the prestigious
Seal of Approval from PTPA Media are selected based on value, functionality,
quality and appeal of the product. Being honored with this award is a huge
achievement for a product geared to babies, children and parents.

“We are excited to announce the winners of the PTPA Media Inc. product
call, Fall 2008,” said Sharon Vinderine, a Director at PTPA Media Inc. “It’s a
win-win situation for the consumer as well as the manufacturer. Parents who
are shopping for products for their families can look for our Seal of Approval
and know that these products have been tried and tested by parents for

First Juice, the first organic fruit and vegetable juice beverage for
toddlers with half the sugar of traditional 100% juices, made its debut
nationwide at Whole Foods Market and Babies”R”Us in January, 2008. It has
become a fast favorite among parents interested in helping their children
establish healthy eating habits from the start. PTPA Media Inc. has reinforced
that parents truly love the nutritional value and convenience of First Juice.

“To be recognized by PTPA Media is an honor. The only even more meaningful
praise we receive is when a fellow parent serves their child First Juice,”
explained David Glasser, Founder and CEO, of First Juice, Inc. “Our nutrition
and taste standards for the juice, and our convenience standards for the
packaging were uncompromising, and always will be.”

First Juice is a healthier juice alternative, with 50% less sugar than the
leading 100% apple juice. Each eight-ounce serving of First Juice contains
only 12 grams of natural sugar from organic fruits and vegetables compared to
27 grams of sugar in an eight-ounce serving of 100% apple juice. A blend of
organic fruit and vegetable juice concentrates and purified water, First Juice
has been carefully designed with the right amount of flavor for young,
developing tastebuds, with the intention of steering them towards an
appreciation for flavorful, less sweet tastes.

First Juice is sold in an 8 oz. refillable-reusable-recyclable,
spill-proof, BPA-Free sippy-top container that is convenient for parents
on-the-go, while the First Juice 32 oz. bottle, also recyclable and BPA-Free,
is for use at home, and for refills. First Juice can also be purchased in
12ct. Playgroup Packs(TM) and can be stored without refrigeration until
opened. From its organic and reduced sugar attributes to its nutritional
value and convenience, First Juice offers everything a parent could want in a
juice option for their child.

First Juice was among many entries competing to win the PTPA Media Seal of
Approval for Fall 2008. Companies throughout North America submitted samples
of their parenting products and they were matched with PTPA Media’s large
database of parents. The products were tested by savvy parenting reviewers,
and professionals and the results were compiled for PTPA Media Inc.’s review
committee for the final decision.

About First Juice

The mission of First Juice, Inc. is to create products that help and
encourage parents to positively influence children’s taste preference
development. The company aims to change the way future generations look at the
food and beverage choices they make for their young children. First Juice is
available nationally at Whole Foods Market, Babies “R” Us and Toys”R”Us, The
Food Emporium, and on For more information about First Juice
and a complete listing of retailers in your area, please visit

About PTPA Media Inc.

PTPA Media Inc. provides an objective means to discover, appraise and
promote new products designed to enrich family living. Our mission is to marry
innovative companies with discerning consumers. We provide reliable and
relevant information to both parties with the intent of improving consumer
access to exciting quality products.

    CONTACT:   Jennifer Krosche
               Pollock Communications, Inc.
               646-277-8720 / 212-941-1414



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